Pick an industry, any industry. Have it? Good. Now, imagine you work in that industry and are responsible for staying up to date with its changes. Naturally, you would spend a significant amount of time reading and watching, attending conferences, conducting online searches, speaking with manufacturers and vendors, and conducting trials whenever possible, right? Right? Are you sure?
I mean, if you were an auto specialist, would you be of value if you stopped looking at new models in 2003? A barber who could only provide 1980’s styling? A heart surgeon who stopped studying after getting your initial degree? A football coach who relied on a playbook that was decades old? An historian who stopped reading the news after the Cold War ended?